North East Diva

North East Diva is a flagship platform nurturing Beauty Pageants from the North East region by promoting the talents and beauty and providing them a national platform to excel further.

Assamese of the year

News Live celebrates its anniversary every year on 21st January and during this celebration the Channel confers ASSAMESE OF THE YEAR award to an Assamese personality who has brought laurels to the state.

Rang Basanta Utsav

RANG BASANTA UTSAV is a unique reality show where Bihu Dols (troupes) and individual performers contest with each other for different titles.

Pride East Award

Pride East Award is a ceremony organized by Pride East Enertainments Pvt. Ltd. that honours actors, technical achievers, anchors, serials etc.

Launch of Northeast Live and Aaina Jibonor

Prideeast Entertainments Pvt Ltd launched two new media ventures in 2018.

Jhankar lil champs

More than 10,000 contestants participated in Jhankar Little Champs, a children Singing Reality Show competition that covered over 25 districts of Assam.


We work together to find the most appropriate response to situation of children without parental care and those living under extreme difficult situation


An initiative to introduce Assam’s rich heritage of Silk and handloom industry to the top line fashion fraternities around the world


Operating the most popular, most-watched and highest TRP grosser 24×7 satellite Assamese news channel in Northeast India and the first satellite English news channel covering the region’s eight states