Pride East Entertainments Pvt. Ltd. having 5 channels namely News Live, Rang, Ramdhenu, Indradhanu and Northeast Live proudly announces its anniversary every year in a grand way. Newslive celebrates its anniversary every year on 21st January and during this celebration the Channel gives awards to the best reporter from the media industry irrespective of any media house and it’s the only TV channel which felicitates an award named ASSAMESE OF THE YEAR to an Assamese personality who has brought laurels to the state.
Anniversaries are special. Every year the important date comes and it celebrates a new set of 365 days with new ideas and programmes.
“News Live has completed 12 glorious years and the juggernaut continues.”
Dr. Bhupen Hazarika (1st Anniversary) 2009
The Assamese of the Year’
                                        honour was presented for the first time to the music maestro Dr. Bhupen Hazarika
                                        in 2009. Popularly known as the 'Bard of Brahmaputra' for his evergreen songs
                                        Bhupen Hazarika had the power to weave his magic and enthral audience all across
                                        the world. Bharat Ratna Hazarika in his illustrious career donned many hats from
                                        being a poet, music composer, singer, actor, journalist, author and filmmaker.
                                        The self-proclaimed jajabor (wanderer) took the rich folk heritage of Assam and
                                        interpreted it beautifully for the world through his songs. 
 
                     
                    Arnab Goswami (2nd Anniversary) 2010
                                        ‘The Assamese of the Year’ award was presented to famous journalist of the
                                        country Arnab Goswami in 2010. Goswami who hails from Assam has created a niche
                                        for himself in the field of Indian journalism. He is currently the editor and
                                        majority owner of the news channel Republic TV.
                                        Before Republic TV, Goswami was the editor-in-chief and a news anchor of Times
                                        Now and ET Now, from 2006 to 2016. Previously, he had also served stints at NDTV
                                        and The Telegraph.
 
                     
                    Jayanta Talukdar (3rd Anniversary) 2011
                                        Archer Jayanta talukdar was honoured with ‘Assamese of the Year’ award by Pride
                                        East Entertainments’ Private Limited in the year 2011. Talukdar from Assam was
                                        part of the Indian team that won the silver medal at the 2004 Junior World
                                        Championships. He followed up with a gold medal at the FITA Meteksan World Cup
                                        in 2006. In 2006 he also won a gold medal at the South Asian Games and a bronze
                                        medal in the team competition at the 2006 Asian Games.
 
                     
                    Jahnu Barua (4th Anniversary) 2012
                                        The Assamese of the Year Award was conferred upon Jahnu Barua, the multiple
                                        national and international award-winning director from Assam in 2012. He has
                                        written and directed a number of Assamese and Hindi films. Some of his
                                        remarkable films include Halodhia Choraye Baodhan Khai (Catastrophe), Firingoti
                                        (Spark), Hkhagoroloi Bohu Door (It's Long Way to the Sea), Maine Gandhi Ko Nahi
                                        Mara (I did not kill Gandhi), Konikar Ramdhenu (Ride on the Rainbow), Baandhon
                                        (Waves of Silence), Ajeyo (Invincible) etc.
                                        Jahnu Barua has been conferred Padma Shri (2003) and Padma Bhushan
                                        (2015).
 
                     
                    SHIVA THAPA (5th Anniversary) 2013
                                        Pride East Entertainments Private Limited conferred ‘Assamese of the Year’ award
                                        to international boxer Shiva Thapa in 2013. Shiva is a four-time Asian medallist
                                        who hails from Guwahati. Shiva Thapa created history by bagging India's first
                                        gold at the VII Republic of Kazakhstan President’s Cup 2019 boxing tournament
                                        after getting a walkover in the finals held in Astana, Kazakhstan.
                                        A recipient of prestigious Arjuna Award for the year 2016, Shiva Thapa
                                        participated in the 2012 London Olympics and was the youngest Indian boxer to
                                        qualify for the Olympics.
 
                     
                    JITENDRA NATH GOSWAMI (6th Anniversary) 2014
                                        The ‘Assamese of the Year’ award was bestowed upon Prof. Jitendra Nath Goswami
                                        in 2014. Goswami who hails from Assam’s Jorhat was the Principal Scientist of
                                        the first Indian Planetary Mission to Moon, Chandrayaan-1.
                                        He served as a director of Physical Research Laboratory situated at Ahmedabad,
                                        Gujarat. He was also associated with Chandrayaan-2 and Mangalyaan.
                                        Dr. Goswami was involved in the planning and execution of Chandrayaan-1 mission
                                        to the moon and also in defining a road map for planetary exploration in the
                                        coming decades. He guided ISRO's Planetary Science and Exploration project from
                                        PRL during its formative stage (2004-07). He set up a high-resolution secondary
                                        ion mass spectrometer laboratory for planetary research that has several firsts
                                        to its credit.
 
                     
                    ADIL HUSSAIN (7th Anniversary) 2015
                                        Famous actor with national and international repute Adil Hussain was honoured
                                        with ‘Assamese of the Year’ in the year 2015. Hussain, who is from Goalapra in
                                        Assam is known for his critically acclaimed performances in award winning films
                                        such as Ang Lee's Oscar winning Life of Pi, Subhashish Bhutiani's Hotel
                                        Salvation/Mukti Bhavan, Iram Haq's What Will People Say, Danis Tanovic's Tigers,
                                        Mira Nair's The Reluctant Fundamentalist, Pan Nalin's Angry Indian Goddesses,
                                        Partho Sen-Gupta's Sunrise, Italo Spinelli's Gangor, Prashant Nair's Umrika,
                                        Leena Yadav's Parched and Bauddhayan Mukherji's The Violin Player.
                                        For his lead role in Hotel Salvation and Maj Rati Ketaki, he received a National
                                        Award in India in 2017. He also received the Kanon Prisen award in Norway for
                                        Best Supporting Actor for his work in What Will People Say in 2018. For Mukti
                                        Bhavan which has received over 25 International awards, he has been nominated
                                        for numerous Best actor awards and won at the DCSAFF and Rajasthan International
                                        Film Festival.
 
                     
                    ANGARAG PAPON MAHANTA (8th Anniversary) 2016
                                        ‘Assamese of the Year’ award was conferred upon popular Bollywood singer Angarag
                                        Papon Mahanta in the year 2016. Papon was born to a set of brilliant musicians
                                        of Assam and was introduced to music and its intricacies at a very early age.
                                        His mother Archana Mahanta and father Late Khagen Mahanta are two very popular
                                        and revered singers of the state.
                                        Papon’s first few tracks in Bollywood were Har Ek Baat and Naina Laagey, the
                                        ones he had collaborated with Midival Punditz, for film Soundtrack (2011). He
                                        has also sung tracks like Jiyein Kyun for the film Dum Maaro Dum (2011) and
                                        Zindagi Aisi Waisi for I Am Kalam (2011). His rendition of Kyon in Anurag
                                        Basu-directed Barfi! (2012) won him applause and accolades alike. 2013 has seen
                                        Papon add more hits to his name like Kaun Mera in Special 26 (2013) and Maula
                                        Sun Le Re and Khud Se from the John Abraham-starrer Madras Café (2013). In Laxmi
                                        – movie by Nagesh Kukunoor, Papon has sung the song Sun Re Baavli. In the movie
                                        Bobby Jassos Papon sang a duet with Shreya Ghosal. The most recent ones are in
                                        the movies Happy Ending, Baby, Hawaizaada, Dum Laga Ke Haisa, Humari Adhuri
                                        Kahani, Bajrangi Bhaijaan, Chikara, Barfi etc.
 
                     
                    HOMEN BORGOHAIN (10th Anniversary) 2018
                                        ‘Assamese of the Year‘ award was presented to Assam’s renowned litterateur and
                                        journalist Homen Borgohain in 2018 on the 10th anniversary of Pride East
                                        Entertainments Private Limited.
                                        Borgohain, a famous literary figure of Assam has several monumental works to his
                                        credit. He was awarded the 1978 Sahitya Akademi Award in Assamese language for
                                        his novel Pita Putra. His other popular novels include Saudor Puteke Nau Meli
                                        Jay, Halodhiya Soraye Baudhan Khai, Astarag, Timir Tirtha, Kushilab, Edinar
                                        Diary, Bisannata,Nisongota, Subala, Matshyagandhaa.
                                        Atmanusandhan, Dhumuha Aru Ramdhenu, Mor Hridoy Ekhon Judhyokhetro, Gadyar
                                        Sadhana, Manuh Howar Gaurav, Progyar Sadhan, Ucchakangsha are Borgohain’s
                                        autobiographical and non-fiction works.
                                        He was also the president of Asom Sahitya Sabha, the apex literary body of
                                        Assam.
                                        Borgohain first edited an Assamese weekly newspaper Nilachal and later he edited
                                        the weekly Nagarik. Afterwards, he served as a senior staff member of Bengali
                                        daily newspaper Ajkal.
                                        Currently he is the Chief Editor of the most popular Assamese daily’ Niyomiya
                                        Barta.’
 
                     
                    RIMA DAS, HIMA DAS, DR TAPAN KUMAR SAIKIA (11th Anniversary) 2019
                                        Assamese of the Year award in 2019 was conferred jointly to
                                        internationally-acclaimed film maker Rima Das, champion sprinter Hima Das and
                                        eminent oncologist and Clinical Director of Assam Cancer Care Foundation, Dr.
                                        Tapan Kumar Saikia.
Rima Das (11th Anniversary) 2019
                                        Rima Das is a famous film director best known for her film, Village Rockstars
                                        (2017) which won several National and international awards. The film, written,
                                        directed, edited and produced by Das, was India's official entry for the Oscars,
                                        2018 in the Best Foreign Language Film Category. The film, chosen out of 28
                                        other entries in India, is also the first Assamese film to be submitted for
                                        Oscar consideration. She won India's National Award for Best Film and Best
                                        Editor, announced on 13 April 2018 by a Government of India appointed jury
                                        headed by filmmaker Shekhar Kapoor.
                                        Her next film Bulbul Can Sing (2018) was screened in the Contemporary World
                                        Cinema section at the 2018 Toronto International Film Festival. Bulbul Can Sing
                                        bagged the National Award 2019 for the Best Assamese Film. The critically
                                        acclaimed feature, also won the Best Indie Film at the Indian Film Festival of
                                        Melbourne (IFFM) in Victoria, Australia. It has won several other national and
                                        international awards.
 
                     
                    Hima Das (11th Anniversary) 2019
                                        Sprinter Hima Das who is nicknamed as ‘Dhing Express’ was the first Indian woman
                                        — indeed the first ever Indian athlete — to win a gold medal in any format of a
                                        global track event at IAAF World U20 Championships when she clocked a speed of
                                        51.46 seconds. Born on January 9, 2000, to a farmer’s family in Dhing under
                                        Nagaon district, Das won five back-to-back gold medals in about a month in Czech
                                        Republic in July 2019.
                                        She also set an Indian U20 record of 51.32 seconds to finish sixth in the
                                        Commonwealth Games 400m final in Gold Coast in April 2018. She was also
                                        conferred with Arjuna Award by the President of India on September 25,
                                        2018.
Dr. Tapan Kumar Saikia (11th Anniversary) 2019
                                        Dr. Tapan Kumar Saikia is a renowned oncologist with worldwide reputation in the
                                        field of cancer treatment and research. He has served at the Tata Memorial
                                        Hospital and presently he is the Head of Medical Oncology and Research Director
                                        at the Prince Aly Khan Hospital and oncologist and transplant physician at the
                                        Jaslok Hospital and Research Centre. Dr. Saikia who belongs to Assam has worked
                                        extensively in the philanthropy industry. With his wide-range of knowledge on
                                        Oncology, Hematology, Breast Cancer, Clinical Research, and Medical Education he
                                        has made tremendous contribution in the field of medical sciences. 
Nurturing
We work together to find the most appropriate response to situation of children without parental care and those living under extreme difficult situation
Empowering
An initiative to introduce Assam’s rich heritage of Silk and handloom industry to the top line fashion fraternities around the world
Connecting
Operating the most popular, most-watched and highest TRP grosser 24×7 satellite Assamese news channel in Northeast India and the first satellite English news channel covering the region’s eight states
 
                                     
                                
                                 
                                
                                 
                                
                                 
                                
                                 
                                
                                 
                                
                                 
                                
                                