Bihu is the heart of Assamese society. It is the symbol of Assamese culture and tradition..

Rongali Bihu is the festival for which every Assamese person waits eagerly for the whole year to enjoy to the fullest. Every year, Pride East Entertainments Pvt Ltd celebrates Bihu festivity in a unique way by exploring and documenting the Bihu mood of different localities. Pride East provides a platform to showcase different styles and variations of Bihu performances in one grand platform, titled – RANG BASANTA UTSAV.

“Rongali Bihu or Bohag Bihu is the new year of Assamese calendar and is celebrated throughout the month (mid-April to mid-May).”

RANG BASANTA UTSAV is a unique reality show where Bihu Dols (troupes) and individual performers contest with each other for different titles. These performers participate from different parts of Assam. Continuing from the inception of Rang Channel, the RANG BASANTA UTSAV event has earned a special name and status in every household of Assam and in the minds of Assamese people.


We work together to find the most appropriate response to situation of children without parental care and those living under extreme difficult situation


An initiative to introduce Assam’s rich heritage of Silk and handloom industry to the top line fashion fraternities around the world


Operating the most popular, most-watched and highest TRP grosser 24×7 satellite Assamese news channel in Northeast India and the first satellite English news channel covering the region’s eight states