News Live

NEWS LIVE is the most popular, most-watched and highest TRP grosser 24×7 satellite news channel in Northeast India, broadcasting news, current affairs and infotainment programmes.

Northeast Live

A venture of the region’s biggest media group, Pride East Entertainments Private Limited, Northeast Live is the first satellite English news channel covering the eight states of the Northeast.


‘Rang’ is the first entertainment satellite channel of Assam as well as the entire Northeastern region. The colourful journey of bringing colours to the lives of the people began in 2009.


Ramdhenu is a TV channel specialising in music of Assam and rest of the northeastern region. It was launched on 1st October 2011 and is a part of the Pride East Entertainments Pvt. Ltd.


Indradhanu is a TV channel specialising in movies of Assam.

Niyomiya Barta

Niyomiya Barta is an Indian Assamese language daily newspaper. It is published simultaneously from Guwahati, Dibrugarh, Biswanath Chariali and Goalpara of Assam.

Aaina Jibonor

A new, unique Assamese vernacular magazine Aaina – Reflection – is lifestyle redefined in the printing world. An initiative of Pride East Entertainments Private Limited, Aaina focuses on life and lifestyle related issues.


We work together to find the most appropriate response to situation of children without parental care and those living under extreme difficult situation


An initiative to introduce Assam’s rich heritage of Silk and handloom industry to the top line fashion fraternities around the world

Changing Lives

Promoting the cultural talents, beauty of North East India and providing them a national platform