About Us

The leading regional media house connecting the entire north east region.

On the 14th year of its glorious existence, I on behalf of Pride East Entertainments Pvt Ltd would like to convey my heartfelt gratitude to all the viewers of Assam and the entire North East India. Had it not been for your continued support and blessings, we would not have emerged today as the trendsetter for TV Journalism in the entire North Eastern Region. Today, the entire team of Pride East Entertainments and I would sincerely commit to deliver quality news to the homes of our millions of viewers along with Entertainment, Music and Movies."

- Riniki Bhuyan Sharma, CMD

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Our Ventures

Join us in bringing the change

Pride East Entertainments Private Limited is mindfully engaged in various constructive

activities to create awareness about North East India and its rich culture and heritage.

Changing Lives

Promoting the cultural talents, beauty of North East India and providing them a national platform


We work together to find the most appropriate response to situation of children without parental care and those living under extreme difficult situation


An initiative to introduce Assam’s rich heritage of Silk and handloom industry to the top line fashion fraternities around the world


Operating the most popular, most-watched and highest TRP grosser 24×7 satellite Assamese news channel in Northeast India and the first satellite English news channel covering the region’s eight states


What people say

I am here to tell you that I am extremely proud to be associated with Pride East Entertainments Private Limited. This organisation is trying to revive Assamese theatre and I am fully with them. The platform they are using to revive Assamese amateur theatre is called Ranga Mancha. I would like you to all come and enjoy Rang Mancha. Thank you.

Adil Hussain

Renowned International Actor

There is no doubt that the North-East region of India has immense potential due to its rich cultural bonding and ethos. The role played by Pride East Entertainments to promote the rich variety along with live news updates need special mention. I wish them the very best in all their future endeavors.

In the present era, visual media plays a vital role in uplifting the society. NEWS LIVE, PRIDE EAST ENTERTAINMENTS PVT LTD has been addressing the burning issues of North-East India in an inclusive and powerful way. We wish more power to the staff of NEWS LIVE.


Eminent Oncologist, Clinical Director, Assam Cancer Care Foundation

I am happy that I was the person to deliver the inaugural speech on the day of launching News Live channel. I was also the chief speaker at the foundation day for the next two years. I am glad that the bright future that I wished for this organization has turned into a reality over these years.

Homen Borgohain

Editor-in-chief, Niyomiya Barta